PPC / GOOGLE ADS

Reach customers when they’re searching.

Focused Google Ads campaigns built around your offer, search intent and a clear action—supported by considered landing pages and measurement.

INTENT • RELEVANCE • MEASUREMENT

Turn searches into opportunities.

Start with the services you want to promote, the locations you serve and what a valuable enquiry looks like.

Search campaigns

Landing page alignment

Conversion measurement

WHAT WE FOCUS ON

A focused approach to paid search.

Campaign types, locations, management scope and tracking requirements are agreed before launch. Advertising spend is separate from management fees.

Campaign strategy

Set priorities around your offer, audience, locations and available advertising budget.

Keyword planning

Research relevant searches, organise themes and use exclusions to reduce irrelevant traffic.

Ad copy & assets

Create clear ads that reflect your offer and lead people to the relevant destination.

Landing page guidance

Review messaging, usability and calls to action to support a clearer enquiry journey.

Conversion tracking

Configure agreed conversion events where platform support and permissions allow.

Ongoing optimisation

Review search terms, bids, ads and budgets using available campaign data.

OUR APPROACH

From search intent to a clearer enquiry journey.

Review the offer

Understand your services, locations, audience and existing account.

Build the campaign

Agree keywords, ads, landing pages, budget and tracking requirements.

Launch & observe

Launch approved campaigns and check delivery, traffic quality and tracking.

Test & improve

Use performance data to refine targeting, messages and budget allocation.

BEFORE WE BEGIN

A clear brief. A focused starting point.

Tell us about your business and where you want to go next. We’ll help define a suitable scope.

What helps us get started

Your services, offer and target locations

Your website or landing page

Existing Google Ads and measurement setup

Your monthly advertising budget

PPC / GOOGLE ADS FAQ

A few things you may want to know.

Is ad spend included in your fees?

No. Advertising spend is paid to the platform and is separate from management fees unless your proposal explicitly states otherwise.

How much budget do I need?

Budget depends on competition, locations, campaign goals and your offer. We recommend a starting approach after reviewing your requirements.

Can you guarantee leads or sales?

No fixed volume or cost is guaranteed. Results depend on factors including demand, competition, the offer, landing page and follow-up.

Can you work with an existing account?

Yes. We can review an existing Google Ads account and recommend improvements within an agreed scope.

Do I need a landing page?

You need a relevant, functional destination. A dedicated landing page may help, but development is included only when agreed in the proposal.

Do you run every Google campaign type?

We recommend campaign types based on your business and available assets. Search, display, shopping or other formats are confirmed in the scope rather than assumed.

YOUR NEXT STEP

Put your offer in front of the right searches.

Share your requirements and we’ll discuss a practical approach for your business.